We’re now into December, just a couple of months away from the first baseball releases of 2010 and something is just not right. While Topps Company has already showcased their designs for the flagship brand and Heritage, Upper Deck has been surprisingly tight-lipped.
Sure, they’ve released information, but without images it’s hard for collectors to decide just how much of their money will go into purchasing Upper Deck baseball products. By early November last year, we already had images of their flagship brand, posted exclusively at Wax Heaven.
Here’s what we know: Although U.D. won’t be able to use any Major League logos, they are filling their product with tons of goodies for collectors who chase that “big hit”. So far they have signed popular retired players like Greg Maddux & Jose Canseco, plus legends like Roberto Clemente, Roger Maris, and most recently, “Shoeless” Joe Jackson.
So while it’s apparent that Upper Deck is going to load their products now that they don’t have to pay M.L.B.’s extortion fees, we still need something, anything to go on in the design department. Will they follow in the footsteps of Tristar, who produced their best-looking release ever only after losing their MiLB license?
My biggest fear is that they will continue to phone it in like they did with their uninspired 2009 releases like ‘A Piece of History’ and the once great ‘SPx’. Upper Deck made a giant splash in 1989 by introducing “high-end” to the baseball market but entering 2010 without logos, all it will take is one or two mediocre efforts for collectors to turn their back for good.
Here’s hoping the Carlsbad, California company can find a way to create more historic cards and technology in 2010 because coming into next season, they will be up against an almost unstoppable, rejuvenated Goliath who has just about everyone on their side.
Upper Deck has slayed Goliath more than once. Will they be able to do it again?